Do a Google search for your most desired keywords, and pay attention to who is showing up in the top 10 results for each. Is there one company that is dominating the search listings? Are there certain sites that seem to rank well for one topic, but poorly for others? On your competitor list, make a note next to the companies that are the strongest. Just by attempting to compete with the big boys, you will find you will get a great deal of search engine traffic that you never had before.
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