If your website isn't a unique idea, you probably already know of a couple other companies that are doing what you're doing. For example, if you are starting a web design company, you can do a quick Google search and see that there are easily over a million sites, but that doesn't mean it's impossible for you to rank well. If you refine the search down to the city you live in, the number of sites is a great deal smaller and from there you can begin to develop a strategy. Write down your top competitors, and let's further research how you're going to beat them.
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