SEO Title Tag

The first and most important part of your on-page SEO is the title tag (). Many people who outsource or create a site in a WYSIWYG editor completely forget about the last of the meta tags that still gives some quality ranking love from search engines.

 

The benefits of using optimized title tags are three fold:

1. A user searching for your keyword will see your site's link highlighted in the search engines if your page's title is the same as the phrase they searched for. This drastically increases click through and can even give you more traffic than those who rank above you if their title tags are not optimized.

2. Increase your rankings on the search engines.

3. Help the engines distinguish between pages that might look similar.