Although not nearly as important as it used to be, PageRank can still be the deciding factor that bumps your site to the top of the search engines. Not only that, but it is also a good indicator of which sites you should spend your most time trying to get links from. Sites with a PageRank 0 are either being punished by Google, or just have an authority of zero, nada, zilch, bupkis, and generally not worth your time.
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