Varying Anchor Text Slightly

Imagine this scenario: you know which keyword you want to target, and you're starting to get links with the desired keyword. That's great, but you should be careful about getting too many links that look exactly the same. If you have 99% of the links that are pointing to your page with "Rocky Mountain Oysters," that will send up a red flag at Google that these links probably are not normal links. This is bad! You don't want to make Google suspicious. Instead, when you request other people to link to your page, ask for variations of that keyword, such as: "Rocky Mountain Oyster", "Alternative Oysters," "Rocky Mountain Festivals," "Rocky Mountain Foods," and so on. It is because people have exploited anchor text in the past that you have to be careful about the way you do it today.