Just including a bunch of internal links to an important page is not enough; they also need to be high quality links. For your most important pages, make sure the links they receive have as many of the following criterion as possible: Anchor Text - If you're targeting a certain keyword(or keywords) make sure the internal links have the keyword in the anchor text. Also, bonus points for using slightly altered anchor text throughout your site. Link Position - The higher a link occurs in the HTML, the better. If you link to "cowboy hats" at the top of the page, but "sombreros" towards the bottom of the page, search engines are going to view the link to "cowboy hats" as more valuable than the link to "sombreros.“ Link Zone - The best scenario for link love is to link from one page to a highly-related page.
The closer the subjects of each are in topic, the higher the amount of link love that will be transferred. For example, it is better to link form a page about "cowboy boots" to a page about "cowboy hats" than it is to link from a page about "tacos" to a page about "cowboy hats." This doesn't mean you shouldn't include links on pages that are different, but just keep in mind that the link love will not be as strong as it could be.
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