Header tags are a great way to help boost your search
engine rankings. If you're creating a page about "free hats" and
would like to rank for it, there's nothing shady at all about including a nice
big <h1>Free Hats</h1> at the top of the page to make sure your
users and the search engines know what your page's subject is. However, as with
other search engine strategies, it is important not to stuff too many keywords
into these tags. A good rule of thumb is to include no more than 3 or 4
<h1> tags per page, and always have at least a paragraph or two of text
between your header tags.
A page that consists entirely of header tags looks pretty
spammy to search engines, and it isn't very useful to your visitors.
Bold, Italic, and Emphasis
When you've used up your quota of header tags on the
page, don't stress out. There are still plenty of tools to target your keywords
with. When mentioning your keywords throughout the page, it's helpful to put
them into italics, bold, or emphasis (<em>) to make sure the search
engines know that these words are important.
Often people use a lot of flash animations and CSS
<span> tags to format text, but search engines don't have an easy way of
determining either of these. Why make the search engines work harder than they
need to? Use these basic HTML tags and help yourself (and the engines) out.
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