So you've researched which keywords you want to target, but just putting the keywords in your <title> and <h1> tags is not enough. If you stop there, you're not going to be able to cover all the bases or pull in as much search traffic as you could. When doing on-page optimization for your selected keywords, there are three things to take into consideration:
1. Keywords
Density - How many times is your keyword mentioned on your site? If it's too
much, you'll look like a spammer; if it's too little, you won't look like a
relevant match and the search engines won't consider your site.
2. Keyword
Variation - Altering versions of your keywords will help you capture hidden
search engine traffic.
3. Similar Keywords
- These are closely related topics to your keywords that will aide the search
engines in correctly categorizing your traffic.
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