27 February 2013

Keyword Discovery

Before you can begin to optimize your site for search engines, you must first know which keywords you are going after. Use these tools to find which things people are searching for in your industry!

  • Google Adwords - Google's tool is probably the easiest to use and maybe the best if you think about the fact that Google is the most used search engine in the world (meaning they have access to the most data).
  • AdCenter Keyword Group Detection - Microsoft's unique tool that will analyze a word or phrase that you give it and determine related phrases.
  • Term Extractor - This tool will take a URL that you give it and return the relevant keywords from that page. It might be smart to insert an article about your industry and see what keywords they're using. 
  • KeyCompete - This program finds out what terms a site is advertising on with their Pay Per Click campaigns. Let them continue to pay for those keywords while you work on ranking #1 in the search engines and getting all your traffic for free!
  • Popular Searches - If you have no idea what you want to have your site be about, consider using this tool which keeps track of the most popular search terms overall.

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