All too often, people believe that the title tag is a place to list the business and domain name of the website. This is wrong and is wasting one of the easiest ways you can tell the search engines what the page is about and how they should categorize it. While humans might not notice the title tag, search engines certainly do. Use this opportunity to choose the most important keyword that you want to go after and get the free ranking boost that so many websites are missing out on. If you still want to include your domain or name of the company, do it after your keyword, followed by a dash (e.g. "free hats - hatsemporium.com") to show that your keyword is the most important.
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