These are the words that are specific to only your company. They are one of the most easiest ways to get traffic. However, some companies will release a new product, with a unique name, and then forget to optimize for that keyword on their website. Their SEO savvy competitors can then pick up the slack and take over the top rankings for these terms. If you have a popular brand or product, make sure that you have optimized for these freebie keywords.
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