20 February 2013

Broad Keyword


A broad keyword is one that many people search for, because they may only have a vague idea of what they're looking for. Broad keywords tend to be very short and aren't very specific (e.g. "shoes" or "sports"). These keywords are difficult to rank #1 for because so many other websites might have an article or two that mention shoes. However, if you can rank well for a broad keyword, you will be receiving a great deal of traffic. Summary: Hard to rank for, but worth it in the long run. We recommend that beginners only choose a broad keyword if their industries are not very competitive.

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